NEW IDEAS CREATE ENERGETIC COMMUNICATIONS
The whole idea behind New Energy is to establish clear easy communication between you and your target audience. We took up the banner of web promotion because traditional advertising and collateral can't get the job done. New Energy is a collaborative group with a difference. We provide large agency experience and creativity at small agency rates. We are also committed to making a difference for your business. We work with large corporations and small business in Connecticut and greater New England. And we watch the bottom line.
INTERNET MARKETING REQUIRES SKILL AND CREATIVITY
If you have ever done a search for search engine optimization or increasing web traffic, you know there are a lot of people making big promises.The fact is, there are dozens of analytical tools and many techniques for improving website performance. Some methods, such as pay-per-click, can provide very quick results. Your company can be near the top of the list in a matter of days if not hours. Yet those same methods can end up costing a fortune if not implemented correctly. By evaluating your current strategy and goals we will design a program that gets the job done at a price we believe you will be glad to pay.
IT STARTS WITH A MEETING
New Energy Communications can't market your website until we know who you are and what you want. The first step is a meeting with key decision makers to find out what you want and how the web fits in with your overall marketing strategy. If you don't have a marketing strategy or a website, that's fine too. We love designing search engine optimized websites that start optimized and are easy to keep that way. Make the call to 860-810-5041
and ask for Jim in new business. Or email us at jim@newergy.net.
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SEARCH ENGINE OPTIMIZATION means having your site appear near the top of the list when somebody is looking for what your company has to offer. This doesn't happen by accident. It is part of an on-going process based on an understanding of the major search engines and analytical insights into how your target customer is likely to search for you. Yet this is only the tip of the iceberg. There is a whole catalog of tools New Energy uses to boost your organic rank and monitor your progress in the search process. For example, Organic or natural search ranking refers to the results that appear in the center of your screen when you use Google or one of the other search engines. The results that appear on the right side of your screen are called sponsored or paid listings. A top rank in the organic search list is much better because that's where most people click. However, using sponsored listings (frequently called pay-per-click) can be very effective and inexpensive if used correctly. That's why it is so critical for us to meet and discuss your internet marketing goals. Here is a brief outline of our SEO process:
1. Through our initial meeting and research on your company we develop a basic understanding of your marketing goals, strategy, and customers. Then we look at your competition and their web marketing programs. Using our analytical tools we can actually identify what competitors are doing right and where they are weak. This competitive intelligence can really help when it comes to working on your campaign.
2. Next we look to see if there are things we can do immediately to increase your search engine profile. You may get a boost even before we finish our marketing audit. Making sure your site is properly registered with the search engines is an example of a simple fix that can make a big difference.
3. The third step is to roll up our sleeves and work with you to define the best keywords to use for website. At this point, we will complete our audit and provide you with the results. This is really the starting point of pushing your site up through the ranks. Our audit report may also recommend a series of other steps, like website design and social media.
4. Once the audit report is issued and work begins, we will monitor search engine rank and a whole range of visitor behaviors as part of our on-going analytics and conversion tracking service. To maintain a high ranking, your website needs to respond to changes in your competition and the evolution of search engine technology.