NEW IDEAS CREATE ENERGETIC COMMUNICATIONS
The whole idea behind New Energy is to establish clear easy communication between you and your target audience. We took up the banner of web promotion because traditional advertising and collateral can't get the job done. New Energy is a collaborative group with a difference. We provide large agency experience and creativity at small agency rates. We are also committed to making a difference for your business. We work with large corporations and small business in Connecticut and greater New England. And we watch the bottom line.
INTERNET MARKETING REQUIRES SKILL AND CREATIVITY
If you have ever done a search for search engine optimization or increasing web traffic, you know there are a lot of people making big promises.The fact is, there are dozens of analytical tools and many techniques for improving website performance. Some methods, such as pay-per-click, can provide very quick results. Your company can be near the top of the list in a matter of days if not hours. Yet those same methods can end up costing a fortune if not implemented correctly. By evaluating your current strategy and goals we will design a program that gets the job done at a price we believe you will be glad to pay.
IT STARTS WITH A MEETING
New Energy Communications can't market your website until we know who you are and what you want. The first step is a meeting with key decision makers to find out what you want and how the web fits in with your overall marketing strategy. If you don't have a marketing strategy or a website, that's fine too. We love designing search engine optimized websites that start optimized and are easy to keep that way. Make the call to 860-810-5041
and ask for Jim in new business. Or email us at jim@newergy.net.
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While Search Engine Optimization(SEO) can be compared to getting customers to notice your listing in a phone book, Search Engine Marketing(SEM) is all about getting people to make the call. Both are necessary to make the most of your website and to convert web visitors into web buyers. New Energy Communications has found that one of the best ways to bring highly motivated visitors to your site is paid search advertising (Pay-Per-Click or PPC). There are several powerful advantages to this strategy. First, it can allow you to start getting noticed on the search engines almost immediately; and second, we can fine-tune the words used for search listing in ways that would be too time-consuming or expensive with SEO. That's because we can run multiple ads and multiple campaigns to see which ones produce the conversions. Best of all, changing a few words in the listing can make a huge difference both in the effectiveness and how much it costs to advertise. Done with skill and creativity, PPC can be inexpensive and dramatic.
Once we have completed your Web Marketing Audit New Energy can determine if PPC is appropriate for your business. Call to arrange an appointment with a New Energy Web Consultant to jump-start your internet marketing campaign.
If you are looking for sales leads to give your sales force, PPC is a great technique for qualifying those leads. And New Energy can help you develop a special landing page that will help you harvest those leads from motivated visitors. In fact we often recommend email marketing to get and retain sales leads.New Energy will be glad to help you identify and go after niche markets that would be hard to reach using traditional marketing techniques or SEO. Registering for a free consulting appointment is a good way to start.